pepsi - the new single by ettie
Released 28th Aug 2020 – For fans of Paramore, Pale Waves, Avril Lavigne, Kim Wilde
ettie is an up and coming singer-songwriter from London, who drinks a lot of wine and has a lot of feelings.
She infuses alternative pop melodies with personal, witty lyrical storytelling. Her enigmatic new single, ‘pepsi’, was self-written. It was recorded with Charles Westropp (Saint Raymond, Gabrielle Aplin etc) and is woven with vibrant synths.
As an up-and-coming queer artist, one of ettie’s goals is also to work with, and elevate as many queer voices as possible. Writing mainly genderless lyrics, she is also striving for exclusivity within her narratives.
ettie has played some impressive landmark venues – and supported incredible artists like Calvin Rodgers. Her one-off, sound coupled with her background in English Literature, allows for an immersive sonic experience, using word play and allusion to bring her songs to life.
The first single ‘fast cars and airplanes’ went on to get radio play on BBC Scotland, and win great blog acclaim.
Her second single ‘softboi’ showcased the sharp, witty side to her songwriting.
With her third single, ‘hello, I’ve got anxiety’, ettie stripped back her highly personal sound, to write a song that provided people with a soundtrack to their mental health during the trying times of lockdown.
Now, she is back with a smashing new single, ‘pepsi.’ Taking influence from 80s synth pop, ettie tells a story we can all relate to, but not necessarily for the best reasons. It’s about not having a dazzling connection with someone, but deciding to go with it anyway; like when you ask for a Coke in a restaurant and they ask if pepsi is okay? It’s not exactly what you ordered but it’s a start.
… and ettie is off to a great start.
Words: Kelly Munro