Fierce Panda x End Of The Trail x SXSW

17th March: Family Jools, Jeckyll, Caiine, Scrounge, Enjoyable Listens - live stream.

An Official Showcase Live Stream from South by Southwest (“South By”) - the globe’s annual music, film and interactive media festival and conference. It’s digital facet can shine in these pandemic days at SXSW Online 16th-18th March). Every year, Britain Ireland represents an array of musical gems (and TheZineUK doc has noticed more names from our fertile environment’s tale, every year).

When the heritage independent record label which gave you Coldplay, Keane, Placebo and twenty-seven years of such scouting calibre, teams up with the newer independent that Britain's national radio are also tuned into, you know you best pay attention to who they recommend. Fierce Panda and End Of The Trail take Britain’s emerging interdependent scene to SXSW 2021 with an official stage of genre fusion goodness.

All of these artists - Caiine, Jeckyll, Family Jools, Enjoyable Listens and Scrounge - come highly recommended, critically acclaimed and have won audience admiration on their own terms. They are not to be missed #LivingTheStream on Wednesday 17th March - Teaser - click through for individual artist link (produced/directed by Roobi Live):

To be broadcast 17th March 2021 @ https://www.sxsw.comJekyll - https://www.youtube.com/watch?v=JCcBhkG5rf8Family Jools - https://www.youtube.com/watch?v=Ie...

Ringleaders of the sprawling newer wave of music industrious energy taking DIY power to next level while influencing the mainstream, especially in the last few years, both labels are key. Often they grace the grassroots circuit of Music Venue Trust either staging their own event or in support/scout mode at others because our biggest new music stories are in our smallest venues. Sometimes the Panda Trail showcase stages at some of the highest profile festivals. Heads of both labels, Simon Williams (Fierce Panda) and our own Kelly Munro (End Of The Trail) are multi-tasking key figures of the UK music industry.

Family Jools, 'U Got It Going On'

Video Premiere : Family Jools are a one-off. Britain’s grooviest band have really got it happening with their new single and video ‘U Got It Going On’.

The video could be of a band from any century, fittingly for the individual, classic guitar band sound of Family Jools.

"I don't really hear a lot of records like that at the minute. Definitely something of the 70's about it. Which sets it apart from a lot of things happening now."

said Steve Lamacq of BBC 6 Music radio, when playing their recent single, ‘Sisters’.

Freshly released now, ‘U Got It Going On’ is already hitting key playlists.

TheZineUK documentary has seen Family Jools develop over the last few years into the musical force who were due to play SXSW earlier this year.

They’ve stayed prolific and performing through lockdown and are heading for a special show at Amersham Arms where those lucky enough to have a ticket get to hear ‘U Got It Going On’ and a set of tunes (that wouldn’t be out of place on BBC TV’s Later With Jools), live. It’s the band’s first live outing since March!

This video feels like it straddles both centuries of rock as much as the band’s rootsy psychedelic sounds do.